Deserving

We live in a society that is always telling us what we deserve, don’t we?  Think about it… You deserve the best partner, the best lifestyle, the best car, the best health, the best job, etc.  Please do not take this wrong, but WHAT?  Does this mean someone else does not deserve it?  What makes any of us think we deserve ANYTHING or NOTHING?  This is an interesting thought is it not?